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Keel Asset
Allocation
Planning

Map your portfolio to your financial goals

Asset allocation planning has a ripple effect on your overall goals and financial plans. We’ll coach you on how to balance risk versus reward. Our objective is to support your portfolio’s growth potential, so it’s in sync with your aspiring financial voyage.

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Benefits of asset allocation planning

As part of our in-depth financial planning process, our Keel financial advisors will educate you and help you make smart decisions about your assets. Effective asset allocation focuses on balancing risk and return. Please note that asset allocation does not ensure a profit or protect against loss.

Financial planning coin
Help manage portfolio risk
computer for ongoing monitoring of financial investments
Seek to mitigate volatility
Notes for financial planning and investment management
Identify if non-traditional investments have a place in your portfolio
Financial planning calculator
Helps to balance returns and risk
Map back to your long-term financial goals
Woman looking at computer for asset allocation planning

The importance of strategic asset allocation planning

Asset allocation planning may be something you’ve tried to do yourself, but without a solid strategy, you may not see the results you’re looking for. We’ll study your existing portfolio to identify if it’s too risky or too conservative. This all depends on your specific risk level, time frame, goals, and objectives. Then we’ll help you build a portfolio that compliments your specific situation.

FAQs on asset allocation planning

What is the difference between asset allocation and diversification?

While they are both investment strategies that we can utilize together, asset allocation is the process of dividing among different asset classes, such as stocks, bonds, cash, etc. with the aim of balancing risk and reward based upon a person’s time horizon, financial objectives and risk tolerance. Please remember that asset allocation does not ensure a profit or protect against loss. 

Diversification, on the other hand, describes using a variety of investments within a portfolio. A diversified portfolio contains various asset classes and investment vehicles in an attempt at limiting single security or single sector risk. Diversification does not protect against market risk and there is no guarantee that a diversified portfolio will outperform a non-diversified portfolio.

How do I know if my portfolio’s risk level is appropriate?

This is a great but difficult question, and the answer depends on you and your specific situation. At Keel Financial Partners, we determine the asset allocation strategy based on your specific goals, objectives, risk level, time frame, and how the rest of your assets are invested. 

Is my portfolio missing any asset classes?

The three most common asset classes are stocks, bonds, and cash, but several others exist. Just because there are other asset classes in the investment universe doesn’t mean they should be in your portfolio. We can help you determine this and educate you to make informed decisions.